Gencom leads sale of majority stake in etc.venues to Convene

Convene is the US market leader in delivering premium, flexible and hybrid meeting, event & workplace solutions. Convene was founded in 2009, and Gencom’s investment originated in 2023 via a merger with its legacy portfolio company etc.venues. In 2018, a Gencom and Benchmark partnership acquired a majority stake in etc.venues, a direct competitor to Convene principally operating out of London and starting operations in New York City. The strategic combination has created the largest single provider of premium meeting, event, and workplace venues in the US and Western Europe with ~40 locations. The combined company is poised for significant growth, supported by the new partnership consisting of Gencom, Ares, and the Hudson Bay Companies as the principal financial and operating partners.