Convene

Founded in 2009, Convene provides premium meeting, event, and flexible workplace environments for companies looking for spaces that feel more considered, serviced, and adaptable than traditional office offerings.

Gencom’s investment originated in 2023 through a merger with etc.venues, a legacy portfolio company it had backed with Benchmark beginning in 2018. The combination created one of the largest premium meeting, event, and workplace venue platforms in the United States and Western Europe, with approximately 40 locations and more than two million square feet of space. Supported by partners including Gencom, Ares, and Hudson Bay Companies, Convene expands Gencom’s platform into a growing category where service, flexibility, and experience increasingly define real estate value.